Historic Norton Motorcycles Reborn with Four New Premium Models

United Kingdom - Ekhbary News Agency

Norton Motorcycles: Rebirth of a Legend with Four New Models and Strategic Overhaul

Norton Motorcycles, a storied marque established in 1898, is embarking on a bold new chapter with the unveiling of four all-new models, marking a significant revival for the iconic British brand. For decades, Norton produced legendary motorcycles such as the 650SS, Atlas, Commando, Dominator, Manx, and Navigator, leaving an indelible mark on the world of motorcycle racing, particularly the famed Isle of Man TT races. However, the company's history is also punctuated by severe financial difficulties, leading to multiple bankruptcies.

After ceasing production in the 1990s, a new era began in 2008 when businessman Stuart Garner acquired the brand's rights. This venture, however, proved short-lived, ending in 2019 amidst management issues, unpaid debts, and production woes. Salvation arrived in 2020 when Norton was rescued from the brink of collapse by India's TVS Motor Company, the third-largest motorcycle manufacturer in India, which purchased the firm for £16 million. In the five years since the acquisition, the new leadership has poured over £200 million into a state-of-the-art manufacturing plant in Solihull, West Midlands, capable of producing 8,000 motorcycles annually. The workforce has also been significantly bolstered with over 200 new employees. A dynamic new logo, paying homage to Norton's heritage, symbolizes this fundamental transformation.

Richard Arnold, CEO of Norton Motorcycles, stated, "Our resurgence marks the strategic shift of one of the world's most respected motorcycle brands. We are not clinging to our past but building upon it with a clear vision for our future role and position in the global motorcycle sector."

The rebirth of Norton commenced with the global debut of four entirely new models from the Manx and Atlas series at the recent EICMA motorcycle show in Milan. These creations are the result of the dedicated work of 200 Norton designers and engineers, operating across research and development centers in the UK, Italy, and India. During the development process, over 30,000 kilometers of real-world riding data were meticulously analyzed. To support these new models, Norton is expanding its dealership network into global markets across Europe, Asia, and North America, aiming to have its models sold and serviced at over 200 points of sale worldwide starting in 2026.

Manx R: The Premium Superbike Flagship

The new flagship model from the British firm is the premium superbike, the Manx R. It is powered by a new 1,200cc V4 engine delivering 206 horsepower at 11,500 rpm. The 72-degree engine, constructed entirely from aluminum and liquid-cooled, produces robust torque in the mid-range, with 130 Nm available at 9,000 rpm. Weighing 204 kg, the Manx R boasts an impressive power-to-weight ratio of 1 hp per kilogram. It features a six-speed gearbox, a wet multi-plate clutch, a quick-shifter, Ride-by-Wire system, and five selectable riding modes (Rain, Road, Sport, and two customizable Track profiles).

The motorcycle utilizes an aluminum chassis, complemented by either analog or semi-active electronic suspension (Marzocchi). It includes a machined single-sided swingarm, carbon fiber wheels, radial Brembo Hypure front brake calipers, and Pirelli Diablo Supercorsa tires. Standard equipment comprises LED lighting and an 8-inch TFT touchscreen with connectivity features. Rider aids include cruise control, anti-wheelie control, slide control, traction control, a semi-automatic quickshifter, and hill-start assist. Additional features include keyless ignition, heated grips, LED lighting, an emergency brake light, real-time tracking, remote immobilizer, anti-theft alarm, a single-seat tail cowl, and a floating license plate holder.

Arnold elaborated on the Manx's appeal: "The Manx appeals to riders who crave adrenaline with sophistication, riders who are connoisseurs of craftsmanship and exclusivity, and those who care about status and want to underscore their style with substance and a generous dose of self-confidence and pride."

Manx: The Naked Variant

The Norton Manx is the naked version of the R model. Besides the fairing and handlebars, its geometry is also distinct.

Atlas Models: Mid-Capacity Trail Contenders

These two models target the mid-capacity adventure (Trail) segment. They are powered by a 585cc parallel-twin engine with a 270-degree firing order. A quick shifter for both upshifts and downshifts is incorporated, and the fully adjustable Kayaba suspension ensures a smooth ride. They will be available with either cast alloy or spoked wheels. Standard equipment includes full-LED lighting, an 8-inch TFT instrument cluster, a steel multi-tubular frame, electronic rider aids, cruise control, keyless ignition, and heated grips/seats.

This new launch signifies a pivotal moment for Norton, as the company aims to rebuild its reputation as a producer of high-performance, premium motorcycles, honoring its rich heritage while embracing cutting-edge technology. The substantial investment from TVS Motor provides Norton with the financial stability and technical expertise necessary to achieve these ambitions, heralding a new era for this iconic brand.

Ekhbary News Agency